For the 2025 football season, I wanted to create a new identity for the University of Dubuque Football social media.
Responsibilities
Graphic Design
(some) Photography
Social Media Posting
Proper Post Timing
Collaboration with coaches and players
GOALS
Personal Growth:
I created this identity to have something unique from other teams, as well as something that would improve my skill set. By using displacement maps, text, shapes, images, and patterns, I was able to create a unique identity that could be carried over into many different designs.
Consistency:
With a brand identity comes consistency. With this new look for the University of Dubuque Football team, I had to repeat this look across all the social media posts. If something looked different, it would mess up the look of the social media feed. By consistently using the same primary colors, patterns, and textures, I could successfully make graphics that look different, but still follow the identity I had created.