For superhero night, the Lake Country DockHounds wanted to wear special jerseys that looked like a superhero outfit. To fit the theme, I decided on designing a Spider-Man themed jersey. Along with the design of the jersey itself, I also took on the job of creating graphics to promote these limited edition jerseys.
Responsibilities
Graphic Design
Promotion
NOT MY PHOTO
GOALS
Originality:
A goal and challenge of this project was creating a jersey design that fits the theme of super hero night and is original.
Boost fan engagement:
Creating a special edition jersey is a great way to get fans interested in coming to games. With proper promotion, a special jersey can increase ticket sales and even sell out games. A limited edition jersey creates excitement and people want to see these in action because it is a limited time offer. Additionally, the team auctioned off the jerseys with benefits going towards their foundation, the LC DockHounds foundation.