For the 2024 football season, we wanted to improve our social media presence. Collaborating with one of the coaches, we came up with a posting schedule that kept consistent posting throughout the week. By posting consistently we were able to increase our following and have more engagement with audiences.
Responsibilities
Graphic Design
(some) Photography
Social Media Posting
Proper Post Timing
Collaboration with coaches and players
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SATURDAY (POSTGAME)
GOALS
Recruiting:
By spotlighting players, we showed that we care about every single one of our athletes. At the University of Dubuque, we want our players to feel like they are part of a team, but also part of a family. On Tuesdays, I would choose a location in Dubuque that players and students like to visit. This was a way to show our recruits what Dubuque has to offer outside of athletics. Additionally, we would interview players and have them share what they love about UD. This helps give athletes a reason to choose us over other Universities. Personally, I think the uniform combinations were the best addition. We have 25 different jersey combinations and we want to show off to athletes that we have style. With our vast amount of options, we were able to wear a different combination each week.
Consistency:
Another goal of this social media campaign was to have more consistency across the brand. I used "Prohibition" and "Avenir Next Condensed" across all the graphics. Another element of consistency was using a border around each graphic and always incorporating the UD football logo into each graphic.