The Wisconsin Rivalry Series was one of the most anticipated moments every season in Lake Country. The goal of this project was to build anticipation and hype around the rivalry.
Responsibilities
Ideation
Graphic Design
GOALS
Build Anticipation:
A goal and challenge of this project was creating a jersey design that fits the theme of superhero night and is original.
Boost fan engagement:
By creating an exciting rivalry post, more fans will be interested in attending this game. I wanted to highlight star players from both sides to make the post as exciting as possible.
Design:
Another important piece of this project was resizing the graphic for different environments. This graphic was utilized on social media posts, stories, the video board, and the team website. For these different forms of media, graphics must be sized differently. Keeping the same energy while shifting sizes is another challenge.
