With each game a team plays, they must let their fans know they are playing a game.
Responsibilities
Graphic Design
GOALS
Consistency:
A goal of the game day designs was to maintain consistency each day, while still having variety. A goal of these graphics was never to use the same jersey design or player two days in a row. This way, fans see a different graphic every day. There is also variation with the designs, so fans will always know if the game is home or away. If they see a gameday graphic that is dark blue, they may go online and try to grab a last-minute ticket. In contrast, if it is a light blue graphic, they will know the game is away and they will go watch the team on the live stream.
Boost fan awareness:
A sports team always wants its fans to know when they are playing. By posting these graphics consistently, fans who follow the team on social media will always be aware that a game is happening. This ideally leads to fans purchasing tickets, or watching the game online.