The Countdown to Kickoff series was done on the University of Dubuque football social media platforms as a way to get fans and players excited to see the 2025 football season rapidly approaching. These graphics were created in Adobe Photoshop using some photos that were taken by me and some photos taken by other photographers at the University.
Responsibilities
Graphic Design
Social Media Posting
Proper Post Timing
On May 29, 2025 it was officially 100 days until we kicked off the 2025 Football season at UW-Stout in Menomonee, WI. Additionally, this post was the first post with the new brand identity I formed for the University of Dubuque's football team social media. More on that here.
GOALS
Excitement:
By counting down the days until kickoff, we generate excitement and engagement with players and fans. Additionally, the countdown builds constant visibility and viewers can start prepping to buy tickets and plan trips to see the team play.
Consistency:
With the countdown, I wanted to showcase consistency with variety. By slightly changing around coloring and positioning, I am able to show variety in designs. This way people will not get bored of seeing the same design with a different number every 10 days. By not changing too much overall about the graphics, there is still consistency across the social media feed.